Most towns and cities have a football club they can talk about as they pass the time in the street.
Football has always been a topic of conversation on the streets of many places around the world.
Yet apart from the glory or otherwise a club brings, what can it offer the local community?
A lot depends on the Manager.
Graham Taylor was a trail-blazer in that he took his troops into the factories of Lincoln, and later Watford, so they could meet up with the workers who paid their wages.
Danny Cowley has continued this trend by visiting schools, hospitals and businesses to develop the link bwteen the Imps and its supporters.
He recognises the importance of his role in terms of Public Relations, the Community´s impressions of the club and as figurehead leading by example.
A good reason why 5,000 people have chosen to invest their hard-earned cash in a season ticket.